Frequently Asked Questions
Everything you need to know about The $97 Launch and building a digital business on a shoestring budget.
Yes. The book breaks down a complete tech stack using free and low-cost tools. Free hosting on Netlify or GitHub Pages, free email marketing tiers on Mailchimp or ConvertKit, free design in Canva, and a domain name for ~$10-15/year. The total comes to under $97.
No. The book covers no-code platforms, drag-and-drop builders, and AI tools that handle the technical work. If you can write an email and post on social media, you have all the tech skills required.
The book covers 30+ models: digital products (ebooks, templates, printables), service businesses (freelancing, consulting, coaching), content businesses (blogs, newsletters, YouTube), affiliate marketing, print-on-demand, micro-SaaS, and membership communities.
The framework is designed for a weekend launch. Friday night: pick your model and register your domain. Saturday: build your site and create your offer. Sunday: launch and start marketing. Many models can go from zero to live in 48 hours.
No. Digital businesses are borderless. While some payment processors are US-centric, the book covers international alternatives like Wise, Payoneer, and Stripe Atlas for non-US founders.
The $97 framework works for new revenue streams too. Many readers use it to add digital products or online services to their existing business without significant additional investment.
The W-2 Trap explains the problem — why traditional employment is a wealth trap. The $97 Launch provides the solution — a specific, actionable plan to build your first (or next) digital business. Read both for the full picture.
Yes, identical content. The Kindle version includes clickable links to all tools and resources mentioned in the book. The paperback is great for highlighting and annotating.