Audit Your Site Before You Launch: The Free Tool That Checks 70+ Things You'll Miss
Most first-time founders launch without checking their SEO, accessibility, schema markup, or social sharing tags. This free tool runs 70+ checks in seconds — and tells you exactly what to fix with copy-paste code.
You built your site. You picked a domain. You deployed to Netlify or Vercel. You think you're ready to launch.
You're not.
I know this because I launched six book sites and a network of feeder sites — and every single one had issues I didn't catch until Google Search Console flagged them weeks later. Missing meta descriptions. No Open Graph tags (so social shares looked like plain text links). No robots.txt. No sitemap. Schema markup that validated fine locally but failed Google's Rich Results Test.
These aren't edge cases. They're the things every first-time launcher misses because they're invisible during development. Your site looks great in the browser. But search engines, social platforms, and AI models see something completely different.
What the Digital Empire Analyzer Checks
The Digital Empire Analyzer is a free tool I built to catch exactly these problems. Enter any URL and it runs 70+ checks across three categories — the same ones covered in The $97 Launch, The $20 Dollar Agency, and The $100 Network.
$97 Launch Checks (Is your foundation solid?)
These are the basics every site needs before going live:
- HTTPS enabled (Chapter 4 covers SSL and security headers)
- Mobile viewport meta tag set
- Title tag present and under 70 characters
- Meta description between 50-160 characters
- Exactly one H1 tag
- Canonical URL set
- Email capture form detected
- Favicon present
- Page is indexable (not accidentally noindexed)
I've seen founders deploy with <meta name="robots" content="noindex"> still in their template from development. The analyzer catches this instantly.
$20 Agency Checks (Will anyone find you?)
These are the marketing signals that determine whether search engines and social platforms will surface your content:
- JSON-LD schema markup (Organization, Person, FAQ — Chapter 5 of The $20 Agency walks through each type)
- Open Graph tags for Facebook and LinkedIn sharing
- Twitter Card meta tags
- Image alt text coverage (accessibility and SEO)
- Internal link count (are your pages connected?)
- Heading hierarchy (H1 → H2 → H3 in order, no skipped levels)
- Skip-to-content link for keyboard accessibility (WCAG 2.4.1)
- ARIA labels for screen readers
- Google Analytics or Clarity detected
The schema check alone saves hours. Instead of guessing whether your JSON-LD is valid, the analyzer extracts it, shows you exactly what types are present, and links directly to Google's Rich Results Test with your URL pre-filled.
$100 Network Checks (Are you future-proofed?)
These are the infrastructure signals that most sites never implement — but the ones that appear in AI search results do:
- IndexNow key detected (instant search engine notification)
- robots.txt exists and allows crawlers
- XML sitemap found
- RSS and JSON feeds available
- llms.txt file (tells ChatGPT and Claude about your site)
- agent-card.json for AI agent discovery
- Speakable schema for voice assistants
rel="me"identity verification links- Wikidata reference for Knowledge Graph inclusion
- ORCID for researcher authority
If you're building a business, not just a website, these signals are what separate you from the millions of sites that AI search engines will never cite.
The Fix Wizard: Copy-Paste Fixes
Every failing check includes a "Fix this" button that expands with the exact code you need. Missing a meta description? Click "Fix this" and copy:
<meta name="description" content="Your compelling page description here.">
Missing schema markup? The fix wizard gives you a complete Organization JSON-LD block ready to paste into your <head>.
There are 23 fix guides built in, covering everything from HTTPS headers to llms.txt to IndexNow setup.
The AI Fix Prompt
For issues that need more context, click "Copy AI Fix Prompt." This generates a detailed prompt with your site's complete metadata, all failing checks, and specific instructions. Paste it into ChatGPT or Claude and get back every fix as ready-to-paste code, organized by file, with priority rankings.
This is the approach I describe in Chapter 41 of The $97 Launch — using AI as a code generation tool, not just a chatbot.
Run It Before You Launch
Go to jwatte.com/tools/analyzer/ and enter your URL. The analysis takes about 15 seconds. You'll get scores across all three categories, a list of every issue with severity levels, and copy-paste fixes for each one.
If you want to compare your site against competitors, the Batch Analyzer lets you analyze up to 10 sites side by side with SEO, GEO, and AEO scoring.
Both tools are free, require no signup, and run entirely in your browser. The only external call is a serverless proxy function that fetches the page — no data is stored on any server.
Your site might look ready. The analyzer will tell you if it actually is.
